These Are Ulta’s Best-Selling Concealers Right Now

Stephen J. Arias

If I had to guess, I’d say concealer is the one makeup product that everyone uses from time to time. Even if you hate foundation and think mascara is a torture device, it’s hard to resist the allure of being able to downplay under eye circles or cover up a rogue blemish, right?

The trick is finding your personal best concealer. What works on one person could be totally wrong for the next. But, if you ask enough people what their top pick concealer is, the wisdom of the crowd will point you in the right direction. With that in mind, these are the five best concealers at Ulta right now…

This Ulta-exclusive hydrating wand concealer can double as a highlighter or contour, depending on which of the fourteen shades you pick. Users praise its long-lasting formula and smooth application, with one verified buyer saying “…it looks totally natural. It’s literally magic in a tube.”

Tarte Double Duty Beauty Shape Tape Contour Concealer

→ Buy the Tarte Double Duty Beauty Shape Tape Contour Concealer, $27.00, at

My personal favorite of the best-selling bunch is this NARS concealer. It comes in twenty-two shades, each with specific undertones called out in the color description, which helps to find the exact right color. Ulta users rave about the ability to find the right shade for a range of skin tones that, unfortunately, aren’t normally serviced by cosmetics companies, like very fair with neutral undertones and dark cacao with golden brown undertones.

NARS Radiant Creamy Concealer

→ Buy the NARS Radiant Creamy Concealer, $30.00, at

For the multitasking makeup maven, there’s this PÜR double-duty foundation and concealer, which comes in a whopping forty colors ranging from palest porcelain to rich espresso.

PÜR 4-In-1 Love Your Selfie Longwear Foundation & Concealer in Espresso

→ Buy the PÜR 4-In-1 Love Your Selfie Longwear Foundation & Concealer, $36.00, at

If under eye shadows top your list of woes, this It Cosmetics best-seller might be your holy grail. It contains anti-aging ingredients and claims to be crease-free, and it has 3,645 reviews with an average 4.3 out of 5-stars rating.

It Cosmetics Bye Bye Under Eye Anti-Aging Concealer

→ Buy the It Cosmetics Bye Bye Under Eye Anti-Aging Concealer, $26.00, at

This Too Faced concealer has only been around a few years, but that hasn’t stopped it from racking up hundreds of reviews on I get the feeling it’s one of the must-try new concealers. It comes in thirty-five shades and gets high marks for being blendable and natural looking.

Too Faced Born This Way Concealer

→ Buy the Too Faced Born This Way Concealer, $29.00, at

So, what do you think about the wisdom of the masses? Do you see a new favorite in this rundown of the best concealers at Ulta right now? Are you inspired to give a new concealer a try? I think I’m going to give the Tarte Shape Tape a whirl. It has amazing reviews, and I’m always intrigued by exclusive products.

This post was originally published on 9/12/17; it has since been updated.

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