Low-cost Zeeman perfume sold for prime selling prices on Marktplaats

Stephen J. Arias

Photo: Zeeman

A perfume bought for €4.99 by superior avenue spending plan garments and textiles retail store Zeeman has flown off the shelves and is now becoming supplied on auction website Marktplaats for multiple instances that volume, the Advertisement experiences.

The perfume which is termed Lucht (air) and arrives in two varieties, is a Zeeman product and was released to consumers past Saturday along with a marketing campaign pointing out that most perfume is so high priced because of advertising campaigns. In hours every single bottle experienced marketed out equally in the outlets and on the internet.

The runaway success of the perfume came as a surprise for Zeeman in spite of previously thriving strategies involving a €29.99 wedding costume and a cheap pair of sneakers, which the firm claimed were each and every bit as great as designer footwear.

‘We know that a particular merchandise can have this impact and we hoped the identical thing would materialize once more with the perfume. We purchased in huge portions but this was unpredicted,’ internet marketing manager Caroline van Turenhout stated.

Zeeman has reported new stock is on its way and that the fragrance was meant for persons who cannot manage expensive perfumes. It identified as on folks not to spend the Marktplaats price ranges which in one particular situation had absent up to around €65.

The perfume is continue to offered in Zeeman’s intercontinental shops, a brief appear at the many websites exhibits. Dutch travellers who discover on their own in Spain, Germany or France will however be able to get their hands on a bottle of Aire, Luft or Air.

Zeeman, whose founder Jan Zeeman died very last yr, has stores in Luxembourg, Belgium, France, Spain and Austria.

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