A perfume offered for €4.99 by large road spending plan clothes and textiles retailer Zeeman has flown off the cabinets and is now becoming supplied on auction internet site Marktplaats for various moments that amount, the Advertisement studies.
The perfume which is called Lucht (air) and arrives in two types, is a Zeeman merchandise and was launched to shoppers past Saturday along with a marketing campaign pointing out that most fragrance is so high priced due to the fact of internet marketing strategies. Within hrs just about every solitary bottle experienced marketed out both equally in the outlets and on-line.
The runaway achievements of the fragrance arrived as a surprise for Zeeman irrespective of earlier effective strategies involving a €29.99 marriage ceremony dress and a cheap pair of sneakers, which the firm claimed have been every little bit as excellent as designer footwear.
‘We know that a unique product can have this result and we hoped the same issue would happen again with the fragrance. We purchased in large portions but this was unexpected,’ marketing manager Caroline van Turenhout said.
Zeeman has mentioned new stock is on its way and that the perfume was meant for men and women who simply cannot pay for dear perfumes. It known as on people not to fork out the Marktplaats price ranges which in just one circumstance had absent up to around €65.
The fragrance is still accessible in Zeeman’s worldwide stores, a rapid appear at the numerous web-sites displays. Dutch travellers who find them selves in Spain, Germany or France will nonetheless be able to get their hands on a bottle of Aire, Luft or Air.
Zeeman, whose founder Jan Zeeman died previous calendar year, has shops in Luxembourg, Belgium, France, Spain and Austria.
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