A New Era of Sustainable Retail The final sprint leading up to the year 2023 has made for some powerful headlines in the realm of sustainability. With calls of ‘greenwashing’ following even the 2022 United Nations Climate Change Conference (or the ‘COP27’ as it is more commonly known) and its […]
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These Sustainable Watch Brands Make a Case for Slow Fashion
Solios Montreal Watching the apocalyptic 2016 documentary “Before the Flood,” which starred Leonardo DiCaprio, was a turning point for Samuel Leroux and Alexandre Desabrais. As business students at HEC Montreal, a prestigious business school in Quebec, the two men teamed up for a university entrepreneurship contest and had been thinking […]
Purpose-driven marketing campaigns for FMCG brands
Shoppers are expecting more from brands. Customers are no longer just looking for products, they want an experience and they want to connect with brands. If you want to attract more loyal customers, then you need to show shoppers what your brand stands for.
What Makeup Brands Make You Feel Nostalgic?
All the feels! In the comments yesterday, Nina and I (hey, Nina!) were chatting about department store brands from back in the day. I got to thinking about all the beauty brands at the counters in the mall that make me feel nostalgic. I have so many good memories of […]
How to Effectively Tell Your Brand’s Story
Almost every time I facilitate a small group leadership discussion, I ask the team to share some of their story. Predictably, half the group jumps at the opportunity to transparently relay “who” they are and the “story” that informs their lives. It is one of the most powerful moments of […]
List of Cruelty Free Makeup Brands: Why Buying Cruelty Free Matters | My Beauty Bunny
Hi, bunnies! I’ve done a lot of beauty reviews lately, but not enough refreshers on which BRANDS are cruelty free. Whether you’re a long-time ethical shopper or you’re new to the world of cruelty free makeup brands, look no further! In this blog post, I will share the best cruelty […]
Retail Better: Store of Brands vs. Branded Store
When we talk to clients about creating their strategy for their NTI, remodel, or concept store, we always ask, “What do you want to be when you grow up? Do you want to be a branded store or a store of brands?” It’s the first step to understanding what direction […]
How Is Technology Helping Fashion Lifestyle Brands Connect To Their Human Side
SINGAPORE – MARCH 29: Shoppers wearing protective masks walk past a Chanel advertising billboard on … [+] March 29, 2020 in Singapore. The Ministry of Health has reported 70 new COVID-19 cases in a new high, bringing the country’s total to 802. (Photo by Suhaimi Abdullah/Getty Images) Getty Images Be […]
Elisa Johnson’s Favorite Things from Black Brands & Makers | The Strategist
16 items in this article 2 items on sale! Photo-Illustration: retailers Growing up, my parents, Magic and Cookie Johnson, always reminded me of the importance of supporting Black-owned businesses and Black creators: As consumers, doing so is our obligation to create generational wealth for our community. Attending New York City’s […]
25 Best Clothing Brands For Men in 2020: Popular & Basic Clothing Brands
No matter your style preferences, quarantine has probably made you reconsider the best clothing brands when it comes to basics like sweats and tees (turns out the best sweats aren’t the stretched out joints you’ve had since college). Perhaps quar has also brought out your wildest fashion instincts and most […]